Richard developed the team at Skidmore, Owings and Merrill to win a global competition to design and build the European Headquarters of NATO. This involved: developing a core and compelling common Purpose, aligning all designs, written material, visuals, digital media and oral presentations to become congruent with this Purpose and to coach the teams responsible.

Results:

1. Secured the project in international competition with over 1,000 other firms.
   

2. 
   

3. Helped deliver a ground-breaking design based on the higher Purpose of the building
   

4. 
   

5. as opposed to purely functional requirements or to satisfy the personal ambitions of the individual architect.
   

6. 
   

7. The European Headquarters of NATO will be built for the purpose of Peace.